Wednesday, May 2, 2012

It’s More Fun in the Philippines TVC


While I was browsing the latest Hollywood movie trailers this 2012, I stumbled upon the newly released TV commercials of the Philippine Department of Tourism led by Sec. Ramon Jimenez for its campaign ad “It’s more fun in the Philippines” intended for local and international viewing(CNN).

The first commercial consists of different memes made and shared by the netizens in social networking sites (Facebook and Twitter) with an introduction line of: We asked people “why it’s more fun in the Philippines and they answered:” and then it followed by series of picture memes answering why it’s more fun in the Philippines.



The second commercial features a video footage of the smallest monkey ever, the Philippine Tarsier with a meme of Staring Contests: More Fun in the Philippines.



What do you think of the campaign ad? 

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